Our Story
True North Adventures was founded in 2010 by a team of passionate outdoor enthusiasts and travel experts with a shared vision: to showcase the incredible natural beauty and rich cultural heritage of Canada to travelers from around the world.
What began as a small operation offering guided hiking tours in British Columbia has grown into one of Canada's premier adventure tourism companies, with destinations spanning from the rugged coastlines of Vancouver Island to the historic streets of Quebec City, and from the majestic peaks of the Rockies to the ethereal Northern Lights of the Yukon.
Throughout our growth, we've maintained our founding principles: authentic experiences, environmental responsibility, and exceptional service. We believe that travel should be transformative, creating memories that last a lifetime while preserving the natural and cultural treasures that make Canada unique.
Our Mission & Values
Our Mission
To create authentic Canadian travel experiences that connect people with nature, culture, and adventure while promoting sustainability and respect for local communities.
Our Core Values
Authenticity
We provide genuine experiences that reflect the true character of Canada's diverse regions and cultures.
Sustainability
We practice responsible tourism that preserves and protects the environments we visit for future generations.
Excellence
We are committed to providing exceptional service and meticulous attention to detail in every aspect of our tours.
Community
We support local communities and businesses, ensuring that tourism benefits the regions we visit.
Meet Our Team
Our team consists of experienced guides, travel experts, and outdoor enthusiasts who share a passion for Canada's natural wonders and cultural heritage. Each member brings unique expertise and local knowledge to create exceptional travel experiences.
Sarah Thompson
Founder & CEO
With over 20 years of experience in adventure travel, Sarah founded True North Adventures to share her love of Canada's wilderness with the world.
Michael Chen
Head of Northern Expeditions
A Yukon native and aurora expert, Michael leads our Northern Lights adventures with an unmatched knowledge of Canada's northern territories.
Emma Tremblay
Quebec Culture Specialist
Born and raised in Quebec City, Emma brings authentic insight and passion to our cultural tours in Quebec and eastern Canada.
David Wilson
Mountain Guide & Safety Director
A certified alpine guide with 15 years of experience in the Rockies, David ensures all our mountain adventures are both thrilling and safe.
Our Commitment to Sustainability
At True North Adventures, we believe that exploring Canada's natural wonders comes with a responsibility to protect them. Our sustainability practices include:
- Leave No Trace: We adhere to Leave No Trace principles in all our wilderness activities, ensuring we minimize our impact on natural environments.
- Carbon Offset Program: We offset the carbon footprint of all our tours through investments in renewable energy and reforestation projects across Canada.
- Local Partnerships: We work with Indigenous communities and local businesses to ensure tourism benefits the regions we visit economically and culturally.
- Wildlife Protection: Our wildlife viewing practices prioritize animal welfare and habitat preservation, following guidelines set by conservation authorities.
- Sustainable Accommodations: We partner with eco-friendly lodges and hotels that demonstrate commitment to sustainability and local community support.
In 2022, True North Adventures was recognized with the Canadian Sustainable Tourism Award for our ongoing efforts to promote environmentally responsible travel.
Ready to Explore Canada with Us?
Whether you're seeking wilderness adventure, cultural immersion, or northern lights magic, we'll help you discover the best of Canada.